APC Packaging, a solutions provider for global beauty and skincare brands, has unveiled a new corporate logo and tagline. This launch is part of a larger, ongoing brand evolution that will be rolled out in the coming months through updated marketing materials and a freshly redesigned website.

“Even after a decade of success and experience, we are continuing to grow as an energetic and creative leader in the industry,” said Bryce Peacher, marketing manager for APC Packaging, “and as we started to look ahead and plan for the next decade, we thought it was the perfect time to evaluate our brand and ensure it was in sync with who we are and where we are going.”

The new logo takes APC Packaging’s historical brand color and updates it to a clean, modern appearance, while the fonts were chosen to symbolize the company’s belief in innovation, clean design, and interconnectedness with their clients and partners. Also introduced was a new tagline—“Perfecting the Art of Packaging”—chosen to represent how the company sees itself in the industry.